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Category: Customer Success

GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell
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May 7, 2025

GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services…

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A $1B Acquisition with a Singular Leader for Both Sales and Customer Success
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December 13, 2024

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company…

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The State of GTM Jobs: Customer Success
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December 6, 2024

The State of GTM Jobs: Customer Success

The State of GTM Jobs: Customer Success  At the crossroads of retention and revenue, Customer Success (CS) is a cornerstone for sustainable growth and is growing in both scope and…

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GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti
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November 26, 2024

GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti

Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry. Her most recent role was as Chief Customer Officer at Klaviyo, where she transformed the…

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GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe
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October 1, 2024

GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe

A transformational leader who specializes in data driven GTM, Allison Metcalfe has had a non-traditional path to the C Suite – starting in Account Management, and being a leader in the evolution…

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GTM 99: Mastering Customer Success in the AI New Age with Jon Dick
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June 18, 2024

GTM 99: Mastering Customer Success in the AI New Age with Jon Dick

Jon Dick is the Global SVP of Customer Success at HubSpot where he’s focused on helping millions of organizations grow better. Prior to customer success, Jon led marketing teams at HubSpot,…

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GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl
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June 12, 2024

GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl

Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. She joined GitHub in…

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GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen
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May 14, 2024

GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She also…

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GTM 92: Unlocking $100M+ Deals, Winning in Enterprise and Chasing Customers Not Competitors with Eric Gilpin
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April 30, 2024

GTM 92: Unlocking $100M+ Deals, Winning in Enterprise and Chasing Customers Not Competitors with Eric Gilpin

Eric Gilpin is Chief Revenue Officer of G2, the world’s largest and most trusted software marketplace. In this role he oversees all aspects of G2’s revenue generation, including global sales and…

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1 views 7:32 am 0 Comments
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Recent Posts
  • How to get cited in ChatGPT+ (and win the new search game)
  • Denver-area brewpub grabs 5 medals, earns Grand National Champion title at 2025 competition
  • US producer prices unchanged with wholesale inflation remaining under control
  • The tariff-driven inflation that economists feared begins to emerge
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