{"id":337,"date":"2024-06-18T15:38:33","date_gmt":"2024-06-18T15:38:33","guid":{"rendered":"https:\/\/zoltrunakiver.com\/?p=337"},"modified":"2025-07-21T14:23:16","modified_gmt":"2025-07-21T14:23:16","slug":"gtm-99-mastering-customer-success-in-the-ai-new-age-with-jon-dick","status":"publish","type":"post","link":"https:\/\/zoltrunakiver.com\/index.php\/2024\/06\/18\/gtm-99-mastering-customer-success-in-the-ai-new-age-with-jon-dick\/","title":{"rendered":"GTM 99: Mastering Customer Success in the AI New Age with Jon Dick"},"content":{"rendered":"<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jondick\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jon Dick<\/a>\u00a0is the Global SVP of Customer Success at HubSpot where he\u2019s focused on helping millions of organizations grow better. Prior to customer success, Jon led marketing teams at HubSpot, Trunk Club, and Klout. He has a background in improvised comedy and earned his MBA from the Harvard Business School.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-discussed-in-this-episode\">Discussed in this Episode:<\/h3>\n<ul class=\"wp-block-list\">\n<li>The rising importance of customer success in the age of AI and efficiency.<\/li>\n<li>Balancing proactive and reactive strategies to serve 200,000+ customers.<\/li>\n<li>The evolution of content marketing from \u201cclicks to conversations\u201d.<\/li>\n<li>Choosing people over product and finding passion in your work.<\/li>\n<li>The power of generalists and the pitfalls of over-specialization in CS.<\/li>\n<li>Go-to-market tactics that are working for HubSpot, from chatbots to intent data.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-highlights\">Highlights:<\/h3>\n<p>3:22 \u2013 John\u2019s experience with improv comedy and how it applies to business.<\/p>\n<p>9:45 \u2013 Is an MBA still relevant for today\u2019s fast-changing market?<\/p>\n<p>13:44 \u2013 The new age of customer success and rising importance of AI.<\/p>\n<p>18:49 \u2013 Balancing proactive and reactive strategies to serve 200,000+ HubSpot customers.<\/p>\n<p>24:25 \u2013 The shift from \u201cclicks to conversations\u201d in content marketing.<\/p>\n<p>34:29 \u2013 The power of working with people you like and John\u2019s HBS reunion story.<\/p>\n<p>42:09 \u2013 Structuring customer success teams for series B companies.<\/p>\n<p>48:15 \u2013 One thing revenue leaders believe to be true that Jon thinks is bull$***: obsessing<\/p>\n<p>over lead volume instead of lead value.<\/p>\n<p>50:49 \u2013 One thing that is working for Jon in go-to-market right now: leveraging chatbots and intent data to drive conversions.<\/p>\n<p><strong>Guest Speaker Links (Jon Dick):<br \/><\/strong>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/jondick\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.linkedin.com\/in\/jondick\/<\/a><\/p>\n<p><strong>Host Speaker Links (Scott Barker):<br \/><\/strong>LinkedIn:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ssbarker\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.linkedin.com\/in\/ssbarker\/<\/a><br \/>Newsletter:\u00a0<a href=\"https:\/\/thegtmnewsletter.substack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">thegtmnewsletter.substack.com\/<\/a><\/p>\n<p><strong>Sponsor:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Brought to you by<\/strong><a href=\"https:\/\/www.demandbase.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u00a0Demandbase.<\/strong><\/a>Demandbase helps B2B companies hit their revenue goals using fewer resources by using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Their account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It\u2019s flexible, scalable ABM built for you.<\/li>\n<li><strong>Brought to you by\u00a0<\/strong><a href=\"https:\/\/www.orum.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Orum<\/strong><\/a><strong>.\u00a0<\/strong>Orum is an AI-powered live conversation platform designed to supercharge sales activity, connect sales teams, and drive more revenue over the phone. Orum\u2019s platform includes an AI-dialer that automates the manual aspects of calling and get sales reps into more conversations, a virtual sales floor for teams to build camaraderie and learn from one another, as well as analytics and coaching tools to help teams improve together.<\/li>\n<\/ul>\n<p><strong>The GTM Podcast<\/strong><br \/>Features conversations with well-known tech executive, VC, and founders \u2013 the expert operators in the trenches who have \u2018been there, done that\u2019 to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn\u2019t, and how things actually went down.<\/p>\n<p>This podcast is produced by GTMnow, the media brand of VC firm GTMfund \u2013 sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.<\/p>\n<p>The post <a href=\"https:\/\/gtmnow.com\/gtm-99-mastering-customer-success-in-ai-new-age-jon-dick\/\">GTM 99: Mastering Customer Success in the AI New Age with Jon Dick<\/a> appeared first on <a href=\"https:\/\/gtmnow.com\">GTMnow<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jon Dick\u00a0is the Global SVP of Customer Success at HubSpot where he\u2019s focused on helping millions of organizations grow better. Prior to customer success, Jon led marketing teams at HubSpot, Trunk Club, and Klout. He has a background in improvised comedy and earned his MBA from the Harvard Business School. Discussed in this Episode: The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"_links":{"self":[{"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/posts\/337"}],"collection":[{"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/comments?post=337"}],"version-history":[{"count":1,"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/posts\/337\/revisions"}],"predecessor-version":[{"id":338,"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/posts\/337\/revisions\/338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/media\/321"}],"wp:attachment":[{"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/media?parent=337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/categories?post=337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/tags?post=337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}