{"id":385,"date":"2025-07-11T23:47:58","date_gmt":"2025-07-11T23:47:58","guid":{"rendered":"https:\/\/zoltrunakiver.com\/?p=385"},"modified":"2025-07-21T14:30:09","modified_gmt":"2025-07-21T14:30:09","slug":"5-different-paths-to-launch-ai-agents-with-examples","status":"publish","type":"post","link":"https:\/\/zoltrunakiver.com\/index.php\/2025\/07\/11\/5-different-paths-to-launch-ai-agents-with-examples\/","title":{"rendered":"5 different paths to launch AI agents (with examples)"},"content":{"rendered":"<p><em>Hello and welcome to <strong>The GTM Newsletter by GTMnow <\/strong>\u2013 read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.<\/em><\/p>\n<div>\n<hr \/>\n<\/div>\n<p>Everyone\u2019s talking about AI agents. Some teams are quietly building. Others are still wondering where to start. And a few are already running huge parts of their orgs on agents.<\/p>\n<p>How do you actually launch one that gets the job done?<\/p>\n<p>This edition walks through <strong>five different paths to launch an AI agent<\/strong>.<\/p>\n<p>Each path includes:<\/p>\n<ul>\n<li>Who it\u2019s best for.<\/li>\n<li>What it automates.<\/li>\n<li>Real examples.<\/li>\n<\/ul>\n<p>It also outlines how each path maps to a broader AI adoption curve, inspired by Google\u2019s maturity model. All together, the paths mapped against Google\u2019s model looks like this:<\/p>\n<div class=\"captioned-image-container\">\n<figure>\n<div class=\"image2-inset\"><img decoding=\"async\" loading=\"lazy\" class=\"sizing-normal lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1080\" height=\"700\" data-src=\"https:\/\/zoltrunakiver.com\/wp-content\/uploads\/2025\/07\/10c88693-f0cc-4321-9b50-23a2da856a04_1080x700.png\"><\/div>\n<\/figure>\n<\/div>\n<p>Here\u2019s a breakdown of each, with real examples.<\/p>\n<h2>PATH 1. The no-code starter<\/h2>\n<p>If you\u2019re just getting started with AI agents, this is the lowest-lift and fastest path to real leverage. No engineers required.<\/p>\n<p>This path is best for automating glue work: outbound, follow-ups, lead research, CRM updates. The kind of stuff early-stage teams often put on a SDR or virtual assistant.<\/p>\n<p><strong>Use this when you\u2019re: <\/strong><\/p>\n<ul>\n<li>Wearing every hat.<\/li>\n<li>Wanting results in hours, not weeks.<\/li>\n<li>Lacking in-house engineering.<\/li>\n<li>Testing outbound or reactivation as a channel.<\/li>\n<\/ul>\n<p><strong>Common mistakes to be aware of: <\/strong><\/p>\n<p>Prompt quality and targeting. Quality can dip fast if you don\u2019t tune your prompts or tighten your ICP filters. And without CRM tracking, you won\u2019t know what\u2019s working.<\/p>\n<p><strong>What it looks like in practice:<\/strong><\/p>\n<p>This can take every form that you can essentially imagine. Here\u2019s one example:<\/p>\n<div class=\"captioned-image-container\">\n<figure>\n<div class=\"image2-inset\"><img decoding=\"async\" loading=\"lazy\" class=\"sizing-normal lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1080\" height=\"700\" data-src=\"https:\/\/zoltrunakiver.com\/wp-content\/uploads\/2025\/07\/9437a944-d6d5-40cd-b192-f0fb733c898a_1080x700.png\"><\/div>\n<\/figure>\n<\/div>\n<h2>PATH 2. Wrap an agent around an existing workflow<\/h2>\n<p>If your team already has some structure (regular pipeline reviews, onboarding processes, forecast prep, etc.) agents can help you do the same work with fewer cycles.<\/p>\n<p>This path works by wrapping a lightweight AI layer around something you already do consistently. It doesn\u2019t require you to invent a new system, just automate the parts that drain time or block velocity.<\/p>\n<p><strong>Use this when you\u2019re: <\/strong><\/p>\n<ul>\n<li>Drowning in recurring internal work.<\/li>\n<li>Leading a team that follows process, but needs leverage.<\/li>\n<li>Managing ops without a dedicated RevOps or CS ops hire.<\/li>\n<\/ul>\n<p><strong>Common mistakes to be aware of:<\/strong><\/p>\n<p>Assuming the agent can do the full workflow out of the gate. Start with narrow tasks (summarize \u2192 post \u2192 suggest), not complex decision-making. Human-in-the-loop QA is still key at this stage.<\/p>\n<p><strong>What it looks like in practice:<\/strong><\/p>\n<p>One example:<\/p>\n<ul>\n<li>Pull Gong call transcripts \u2192 summarize key takeaways<\/li>\n<li>Drop those into Notion or Slack with recommended follow-ups<\/li>\n<li>Use LangChain or CrewAI to add logic (e.g. if churn risk detected \u2192 tag CSM + prep email)<\/li>\n<\/ul>\n<p>Another example:<\/p>\n<div class=\"captioned-image-container\">\n<figure>\n<div class=\"image2-inset\">\n<div style=\"width: 702px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"sizing-normal lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"692\" height=\"938\" data-src=\"https:\/\/zoltrunakiver.com\/wp-content\/uploads\/2025\/07\/bc9044cb-59ea-4f45-a7dc-1c5fb5de0704_692x938.png\"><\/p>\n<p class=\"wp-caption-text\"><em>Agent build with <a href=\"http:\/\/Lindy.ai\" target=\"_blank\" rel=\"noopener\">Lindy.ai<\/a><\/em><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<p>This is our GTMnow podcast guest research AI agent. Every time we add a new guest to a spreadsheet, the AI agent jumps into action researching, creating a document, and attaching that document to the guest.<\/p>\n<p>We still spend a minimum of three hours doing additional human research, including listening to past episodes, but it makes the process far more efficient.<\/p>\n<h2>PATH 3. Build a custom GPT copilot<\/h2>\n<p>If you\u2019re juggling things like hiring, pipeline recaps, creating investor or board updates and it all lives in your head (or in GSheets, Notion, etc.) a custom GPT copilot can be your silent, reliable teammate.<\/p>\n<p>This path works best for repetitive communication tasks where the format is known, the content is semi-structured, and you want to stay inside your existing tools.<\/p>\n<p><strong>Use this if you\u2019re:<\/strong><\/p>\n<ul>\n<li>A solo founder or lean GTM team who shares a lot of updates.<\/li>\n<li>Tired of rewriting similar docs every week (updates, posts, memos).<\/li>\n<li>Already working in Notion, Slack, or Airtable.<\/li>\n<\/ul>\n<p><strong>Common mistakes to be aware of:<\/strong><\/p>\n<p>GPTs are great at structure, but not nuance. If your tone matters (to investors, recruits, or customers), build a few reference samples into the prompt or system message. And always layer in human QA before hitting publish.<\/p>\n<p><strong>What it looks like in practice:<\/strong><\/p>\n<p>Here\u2019s one example:<\/p>\n<div class=\"captioned-image-container\">\n<figure>\n<div class=\"image2-inset\"><img decoding=\"async\" loading=\"lazy\" class=\"sizing-normal lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1080\" height=\"700\" data-src=\"https:\/\/zoltrunakiver.com\/wp-content\/uploads\/2025\/07\/f56c4835-6a65-4bed-8857-d812d0d0cb02_1080x700.png\"><\/div>\n<\/figure>\n<\/div>\n<h2>PATH 4. Embed agents in your GTM stack<\/h2>\n<p>When your customers are asking the same 20 questions every day or your team is buried in call notes and follow-ups, embedded agents can step in and take the first pass.<\/p>\n<p>These agents live inside the tools you already use, such as Intercom, Gong, HelpScout, Zendesk. They respond to support questions, summarize calls, or even prep CRM updates \u2013 all without a human ever touching the task.<\/p>\n<p><strong>Use this if you\u2019re:<\/strong><\/p>\n<ul>\n<li>Running a lean CS or support team and need coverage.<\/li>\n<li>Struggling with follow-up lag after calls or demos.<\/li>\n<li>Looking for leverage inside tools your team already lives in.<\/li>\n<\/ul>\n<p><strong>Common mistakes to be aware of:<br \/>\n<\/strong>Voice and fallback. These agents <em>are<\/em> your brand in moments that matter. Make sure the tone feels human, and that fallback paths (like escalating to a rep) are clear and fast. A bad support experience will impact your brand.<\/p>\n<p><strong>What it looks like in practice:<\/strong><\/p>\n<p>Here\u2019s one example:<\/p>\n<div class=\"captioned-image-container\">\n<figure>\n<div class=\"image2-inset\"><img decoding=\"async\" loading=\"lazy\" class=\"sizing-normal lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1080\" height=\"700\" data-src=\"https:\/\/zoltrunakiver.com\/wp-content\/uploads\/2025\/07\/6fcdf792-9489-4c5e-a388-c70dd26a286b_1080x700.png\"><\/div>\n<\/figure>\n<\/div>\n<h2>PATH 5. Build from scratch<\/h2>\n<p>This is the most powerful (and the most complex) way to launch an AI agent. You\u2019ll need technical horsepower, but the upside is huge: full control, deep automation, and the ability to build something no off-the-shelf tool can match.<\/p>\n<p>These custom agents can drive multi-step onboarding flows, real-time sales coaching, multi-agent task routing \u2013 truly whatever your stack and imagination allow.<\/p>\n<p><strong>Use this if you\u2019re:<\/strong><\/p>\n<ul>\n<li>Technical (or have close access to engineers or AI talent).<\/li>\n<li>Solving a high-value, high-complexity workflow.<\/li>\n<li>Ready to invest in infrastructure for a long-term advantage.<\/li>\n<li>Looking to build a proprietary GTM edge with AI at the core.<\/li>\n<\/ul>\n<p><strong>Common mistakes to be aware of:<\/strong><\/p>\n<p>Agent fragility and maintenance debt. These systems are powerful, but they break if the stack changes or the prompts aren\u2019t updated regularly. Build with versioning, fallbacks, and human escalation paths baked in.<\/p>\n<p><strong>What it looks like in practice:<\/strong><\/p>\n<p>Here\u2019s one example:<\/p>\n<div class=\"captioned-image-container\">\n<figure>\n<div class=\"image2-inset\"><img decoding=\"async\" loading=\"lazy\" class=\"sizing-normal lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1080\" height=\"700\" data-src=\"https:\/\/zoltrunakiver.com\/wp-content\/uploads\/2025\/07\/6f66b159-26bf-46b6-8246-e71f5fdb7217_1080x700.png\"><\/div>\n<\/figure>\n<\/div>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jordancrawford\/\" target=\"_blank\" rel=\"noopener\">Jordan Crawford<\/a> built an AI agent workflow that queries a Snowflake database of 172 million permits to find the top 3 most relevant ones for each prospect \u2014 data that\u2019s independently valuable to them.<\/p>\n<p>It costs just ~$0.30 per query, and it\u2019s like having a personalized data science team for every lead. The flow works by:<\/p>\n<ol>\n<li>Understanding the prospect\u2019s business<\/li>\n<li>Interpreting the structure of the database<\/li>\n<li>Running multiple queries against the database until it found gold.<\/li>\n<li>Surfacing the 3 most relevant permits or contractors based on that context<\/li>\n<\/ol>\n<p>You can read or listen about this agent <a href=\"https:\/\/cannonballgtm.substack.com\/p\/how-we-generated-1800-pvps-using\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>These five agent paths can serve as a selection guide, but more importantly they represent stages in a broader AI maturity journey.<\/p>\n<p><a href=\"https:\/\/services.google.com\/fh\/files\/misc\/ai_adoption_framework_whitepaper.pdf?utm_source=chatgpt.com\">Google maps AI adoption<\/a> across three (plus) levels:<\/p>\n<ol>\n<li><strong>Crawl <\/strong>\u2013 Start small with low-effort automation<\/li>\n<li><strong>Walk<\/strong> \u2013 Build consistency around structured workflows<\/li>\n<li><strong>Run<\/strong> \u2013 Integrate AI into core GTM systems<\/li>\n<li><strong>Master <\/strong>\u2013 Use AI to fully automate and orchestrate complex operations<\/li>\n<\/ol>\n<p>This same progression applies to GTM teams adopting AI agents.<\/p>\n<div class=\"captioned-image-container\">\n<figure>\n<div class=\"image2-inset\"><img decoding=\"async\" loading=\"lazy\" class=\"sizing-normal lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1080\" height=\"700\" data-src=\"https:\/\/zoltrunakiver.com\/wp-content\/uploads\/2025\/07\/37e60288-a256-466a-98a5-2d8fa2415081_1080x700.png\"><\/div>\n<\/figure>\n<\/div>\n<p>To bring this to life even more, here\u2019s how a common GTM task evolves as your AI maturity increases: outbound follow-up.<\/p>\n<div class=\"captioned-image-container\">\n<figure>\n<div class=\"image2-inset\"><img decoding=\"async\" loading=\"lazy\" class=\"sizing-normal lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"1080\" height=\"700\" data-src=\"https:\/\/zoltrunakiver.com\/wp-content\/uploads\/2025\/07\/bf3b00c2-25c8-4de1-8f3e-29e061a68170_1080x700.png\"><\/div>\n<\/figure>\n<\/div>\n<p>Each stage adds more automation, context, and scale. This gives you more leverage.<\/p>\n<p>Start where you are. Just automate one thing, then continue layering on from there. The leverage will compound.<\/p>\n<div class=\"pullquote\">\n<blockquote>\n<p><em>\u201cThe worst thing teams can do is overthink it. Don\u2019t spend 6 weeks on a spreadsheet. Just start. Pick a use case. Build an agent. Test it.\u201d<\/em><\/p>\n<p><em>\u2013 Ray Smith (VP of AI Agents, Microsoft)<\/em><\/p>\n<\/blockquote>\n<\/div>\n<p><strong>For more helpful resources on AI agents: <\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/gtmnow.com\/gtm-139-how-ai-agents-are-changing-work-and-software-with-microsoft-vp-ray-smith\/\" target=\"_blank\" rel=\"noopener\">GTM 139: AI Agents Are Changing Everything<\/a> \u2013 Microsoft\u2019s VP of AI Agents, Ray Smith goes deep on the new era of work and software.<\/li>\n<li><a href=\"https:\/\/www.growthunhinged.com\/p\/marketing-ai-agents\" target=\"_blank\" rel=\"noopener\">Inside a marketing organization with no marketers, just 40 AI agents<\/a> \u2013 an overview of the different agents built out across marketing.<\/li>\n<\/ul>\n<div>\n<hr \/>\n<\/div>\n<p class=\"button-wrapper\" style=\"text-align: center\" data-component-name=\"ButtonCreateButton\"><a class=\"button primary\" href=\"https:\/\/thegtmnewsletter.substack.com\/p\/5-different-paths-to-launch-ai-agents?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share\">Share<\/a><\/p>\n<h6 style=\"text-align: center\"><em> Tag GTMnow so we can see your takeaways and help amplify them.<\/em><\/h6>\n<div>\n<hr \/>\n<\/div>\n<h4><strong><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83d\udc42\" class=\"wp-smiley lazyload\" style=\"height: 1em;max-height: 1em\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f442.png\"> More for your eardrums<\/strong><\/h4>\n<p><strong> <a href=\"https:\/\/gtmnow.com\/gtm-153-building-technical-growth-machines-signal-based-selling-with-austin-hughes\/\" target=\"_blank\" rel=\"noopener\">GTM 153: Building Technical Growth Machines &amp; Signal-Based Selling<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/austin-t-hughes\/\" target=\"_blank\" rel=\"noopener\">Austin Hughes<\/a> is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Previously, Austin led the growth team at Ramp, where he scaled the org from 1 to 25+ and pioneered a product-led, experiment-driven GTM approach. With a background in investment banking and venture capital, Austin brings a uniquely analytical and first-principles mindset to modern B2B growth. Top takeaways <a href=\"https:\/\/www.linkedin.com\/posts\/sophiebuonassisi_unify-got-420-demos-in-48-hours-ramp-ran-activity-7346197517379805187-E9E8?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB-zOXwB7j95XB6LBuQURXJ8m_cTOBDTz_U\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p><strong><a href=\"https:\/\/gtmnow.com\/gtm-154-how-ai-is-reshaping-sales-tech-doug-camplejohn\/\" target=\"_blank\" rel=\"noopener\">GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/camplejohn\/\" target=\"_blank\" rel=\"noopener\">Doug Camplejohn<\/a> is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. He has previously held leadership positions at major tech companies including LinkedIn, Salesforce, and Apple before founding Coffee, an AI-first CRM platform. Top takeaways <a href=\"https:\/\/www.linkedin.com\/posts\/sophiebuonassisi_he-has-built-sales-tech-at-every-level-as-activity-7348751405286903808-8vEQ?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB-zOXwB7j95XB6LBuQURXJ8m_cTOBDTz_U\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>Listen on <a href=\"https:\/\/podcasts.apple.com\/ca\/podcast\/the-gtm-podcast\/id1369291464\" target=\"_blank\" rel=\"noopener\">Apple<\/a>, <a href=\"https:\/\/open.spotify.com\/show\/2SA1dgQ2Yc5t4V5GcBLnD2\" target=\"_blank\" rel=\"noopener\">Spotify<\/a>, <a href=\"https:\/\/www.youtube.com\/@GTM_now\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, or wherever you get your podcasts by searching \u201cThe GTM Podcast.\u201d<\/p>\n<div>\n<hr \/>\n<\/div>\n<h4><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83d\ude80\" class=\"wp-smiley lazyload\" style=\"height: 1em;max-height: 1em\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f680.png\"><strong> Startup to watch<\/strong><\/h4>\n<p><strong><a href=\"https:\/\/www.goiris.ai\/blog\/iris-your-ai-analyst-for-data-driven-decisions\">Iris <\/a><\/strong><a href=\"https:\/\/www.goiris.ai\/blog\/iris-your-ai-analyst-for-data-driven-decisions\" target=\"_blank\" rel=\"noopener\">just launched the first AI analyst<\/a> that delivers fast, accurate answers to real business questions (without the bottlenecks of SQL, dashboards, or data teams). It\u2019s like having a top-tier analyst embedded in every function: marketing, ops, recruiting, strategy.<\/p>\n<p><strong><a href=\"https:\/\/www.coffee.ai\/blog\/introducing-coffee-the-ai-first-crm-that-works-for-you\">Coffee<\/a><\/strong><a href=\"https:\/\/www.coffee.ai\/blog\/introducing-coffee-the-ai-first-crm-that-works-for-you\" target=\"_blank\" rel=\"noopener\"> just launched, an AI-first CRM<\/a>. The founder, having helped build LinkedIn Sales Navigator and Salesforce Sales Cloud, came on <a href=\"https:\/\/gtmnow.com\/gtm-154-how-ai-is-reshaping-sales-tech-doug-camplejohn\/\" target=\"_blank\" rel=\"noopener\">the podcast<\/a> to break down how AI is reshaping sales tech.<\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/posts\/unifygtm_we-are-excited-to-launch-unify-for-sales-activity-7345837090380619777-mOkz\" target=\"_blank\" rel=\"noopener\">Unify<\/a><\/strong><a href=\"https:\/\/www.linkedin.com\/posts\/unifygtm_we-are-excited-to-launch-unify-for-sales-activity-7345837090380619777-mOkz\"> just launched a new toolkit for sales reps<\/a>\u2014built to cut manual work and boost pipeline. With AI research, manual step automation, and a LinkedIn extension, reps are closing faster with less effort.<\/p>\n<div>\n<hr \/>\n<\/div>\n<h4><strong><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83d\udc40\" class=\"wp-smiley lazyload\" style=\"height: 1em;max-height: 1em\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f440.png\"> More for your eyeballs<\/strong><\/h4>\n<p><a href=\"https:\/\/www.iconiqcapital.com\/growth\/reports\/2025-state-of-ai\" target=\"_blank\" rel=\"noopener\">ICONIQ\u2019s State of AI in 2025 report<\/a> marks a shift from hype to hands-on execution. As the race to build and scale real AI products heats up, the report breaks down how top companies are turning ideas into impact.<\/p>\n<p><a href=\"https:\/\/blog.superhuman.com\/superhuman-is-being-acquired-by-grammarly\/\" target=\"_blank\" rel=\"noopener\">Superhuman is joining Grammarly to build the next generation of AI-native productivity tools<\/a>. After helping users save millions of hours on email (shoutout to the many hours Superhuman has saved our team), they are now set to reimagine how we work.<\/p>\n<div>\n<hr \/>\n<\/div>\n<h4><strong><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83d\udd25\" class=\"wp-smiley lazyload\" style=\"height: 1em;max-height: 1em\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f525.png\"> Hottest GTM jobs of the week<\/strong><\/h4>\n<ol>\n<li><a href=\"https:\/\/job-boards.greenhouse.io\/northbeam\/jobs\/4583170006\" target=\"_blank\" rel=\"noopener\">Go-To-Market (GTM) Engineer<\/a> at Northbeam <em>(Remote \u2013 US)<\/em><\/li>\n<li><a href=\"https:\/\/jobs.ashbyhq.com\/vanta\/40b8bf10-921e-46e7-8641-bcfb463bba7b\" target=\"_blank\" rel=\"noopener\">Enterprise Field Marketing Manager \u2013 NAMER<\/a> at Vanta <em>(Remote \u2013 US)<\/em><\/li>\n<li><a href=\"https:\/\/jobs.ashbyhq.com\/gorgias\/60c0ef6b-28ab-46cc-b7ca-957e8fa51e8d\" target=\"_blank\" rel=\"noopener\">Account Executive (APAC)<\/a> at Gorgias <em>(Remote \u2013 Sydney, Australia)<\/em><\/li>\n<li><a href=\"https:\/\/jobs.ashbyhq.com\/Pocus\/14c05d15-64e2-41b0-945a-81e8e5ca7a5a\" target=\"_blank\" rel=\"noopener\">Founding SDR<\/a> at Pocus <em>(Hybrid \u2013 SF \/ NY)<\/em><\/li>\n<li><a href=\"https:\/\/jobs.lever.co\/esper\/2996b12d-1dcd-45ad-9bac-a1f5cb094bae\" target=\"_blank\" rel=\"noopener\">Head of Customer Solutions<\/a> at Esper <em>(Remote \u2013 US)<\/em><\/li>\n<\/ol>\n<p>See more top GTM jobs on the <a href=\"https:\/\/jobs.gtmfund.com\/jobs\" target=\"_blank\" rel=\"noopener\">GTMfund Job Board<\/a>.<\/p>\n<p><em>If you\u2019re looking to scale your sales and marketing teams with top talent, we couldn\u2019t recommend our partner <a href=\"https:\/\/www.pursuitsalessolutions.com\/gtm\" target=\"_blank\" rel=\"noopener\">Pursuit<\/a> more. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis.<\/em><\/p>\n<div>\n<hr \/>\n<\/div>\n<h4><strong><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83d\uddd3\" class=\"wp-smiley lazyload\" style=\"height: 1em;max-height: 1em\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/72x72\/1f5d3.png\"> GTM industry events<\/strong><\/h4>\n<p><em>Upcoming go-to-market events you won\u2019t want to miss:<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/www.inbound.com\/\" target=\"_blank\" rel=\"noopener\">INBOUND 2025<\/a>: September 3-5, 2025 <em>(San Francisco, CA)<\/em><\/li>\n<li><a href=\"https:\/\/attendgtm.com\/\" target=\"_blank\" rel=\"noopener\">Pavilion GTM Summit<\/a>: September 23-25, 2025 <em>(Washington, DC)<\/em><\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/dreamforce\/\" target=\"_blank\" rel=\"noopener\">Dreamforce<\/a>: October 14-16, 2025 <em>(San Francisco, CA)<\/em><\/li>\n<\/ul>\n<p class=\"button-wrapper\" style=\"text-align: center\" data-component-name=\"ButtonCreateButton\"><a class=\"button primary\" href=\"https:\/\/thegtmnewsletter.substack.com\/subscribe?\">Subscribe now<\/a><\/p>\n<div>\n<hr \/>\n<\/div>\n<h6 style=\"text-align: center\">This newsletter was written and edited by <a href=\"https:\/\/www.linkedin.com\/in\/sophiebuonassisi\/\">Sophie Buonassisi<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/maxaltschuler\/\">Max Altschuler<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/paulsirving\/\">Paul Irving<\/a> and the <a href=\"https:\/\/gtmnow.com\/\">GTMnow<\/a> team (not AI!).<\/h6>\n<p>The post <a href=\"https:\/\/gtmnow.com\/5-different-paths-to-launch-ai-agents-with-examples\/\">5 different paths to launch AI agents (with examples)<\/a> appeared first on <a href=\"https:\/\/gtmnow.com\">GTMnow<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello and welcome to The GTM Newsletter by GTMnow \u2013 read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Everyone\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/posts\/385"}],"collection":[{"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/comments?post=385"}],"version-history":[{"count":3,"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/posts\/385\/revisions"}],"predecessor-version":[{"id":396,"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/posts\/385\/revisions\/396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/media\/387"}],"wp:attachment":[{"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/media?parent=385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/categories?post=385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zoltrunakiver.com\/index.php\/wp-json\/wp\/v2\/tags?post=385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}